There’s a notable phrase, “Clothes make the man/woman” - it’s stuck around because it’s true. For many of us, our clothes help us find confidence to be our best selves. However, some can’t always afford to clean their clothes regularly.
To bring this insight to life, we proposed to LG that they establish themselves as a partner in communities across Canada. Their mission would be to provide those less fortunate the means to clean their clothes and restore their pride.
The trucks would tour from city to city, shelter to shelter, helping those in need clean their belongings, get donated clothing, and restore their pride.
Each shelter visited would have LG washers and dryers installed to continue to help the community.
As the tour goes on, assets generated would be used to gather clothing and monetary contributions to help those in our communities who need it most.